We are in search of a Practice Lead for our clients digital marketing/content business. The Practice Lead will provide the intellectual leadership to the practice, which consists of research, voice of customer feedback and industry
networking to understand the trends in the commerce and content (C and C) domain
Responsibilities Include:
• Collaborate with marketing, business
development and service delivery teams to co-develop our client's go-to-market
strategy and messaging for the C and C practice and its offerings
• Collaborate with marketing and
business units to identify marketing collateral needs, and then lead the effort
to create same
• Collaborate with marketing and our PR
agency to identify brand-building opportunities and author white papers,
articles or other marcom materials to fulfill those opportunities
• Actively participate in social media
to present our client's thought leadership and unique capabilities to the
marketplace
• Collaborate with business units and
service delivery teams to identify new service offerings; co-develop new
offerings with service delivery teams; and develop launch plans with marketing
• Work with marketing and other practice
leads to determine appropriate marketing mix, including conference/event
participation, sponsorships, alliances, partnerships, etc.
• Collaborate with marketing and
business development to plan for conference/event participation and then attend
those events
• Collaborate with business development
to pursue new opportunities within the C and C practice
• Create and deliver ongoing training to
the business development teams, collaborating with the service delivery teams
to cover all aspects of who, why, what, how of our C and C offering
• Identify leaders in the C and C ecosystem
that provide partnering opportunities for our client, actively manage C and C oriented
relationships
• Collaborate
with the service delivery teams to provide competitive landscape and technology
landscape understanding to the business development team
Candidate Profile | to be a good fit for this role you should have the following background:
• THOUGHT LEADER: 7-15 years of relevant
work experience in the C&C domain, demonstrating extensive knowledge in
omni-channel commerce, digital content & asset management, content
marketing, digital demand generation & conversion rate optimization,
digital commerce operations, online customer experience, data structures, and/or UX development
• Successful candidate has
exposure to and knowledge of leading technologies in the aforementioned areas,
such as Oracle ATG, hybris, IBM Websphere, Adobe CQ, Vignette, TeamSite, Endeca,
etc.
• Ideal candidate has mix of
digital agency/consulting and client-side experience, but experience working
for a service provider/vendor a must
• Ideal candidate has
experience as both practitioner and product manager/practice leader, but must
understand the key differences of the practice leader role
• Successful candidate will
demonstrate her/his ability to write marketing material, including collateral,
white papers, trade articles, and social media posts
• Successful candidate will
demonstrate ability to research topics/concepts relevant to the C and C practice and to author cogent position papers
• Experience working in the
outsourcing business is a plus, particularly offshoring to India
• Successful candidate must
demonstrate a deep understanding of how digital marketing organizations function,
particularly for Fortune 500 or Internet Retailer Top 100 scale firms
• Successful candidate must
demonstrate a track record of self-driven success and working with great
autonomy. They MUST feel comfortable working in a matrix organization and to operate fairly
autonomously
• Candidate must be
comfortable with travel, mostly domestic and mostly to support business
development (up to 25%)
Our client is a publically traded global company. This is a virtual role, but should be located in Bay Area for proximity to client base.
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