Sr Partner Marketing Manager : Telecom Industry Focus

We are searching for a Sr Partner Marketing Manager with special focus on the Telecom industry for our global client.  This person would be based out of the San Francisco Bay Area, or possibly Texas.

The Senior Partner Marketing Manager is part of an innovative worldwide team and the key marketing point of contact between the VP of Partner Marketing, the Business Development Team and the Global Marketing Organization. As a Partner Marketing Manager you are responsible for designing and executing a successful partner marketing plan and budget for the assigned partner/s, in alignment with global market objectives, global company positioning, and vertical strategies. 

Development of a global program to be localized by the regional marketing teams to deliver on global and regional sales objectives and drive the success of our client’s cutting-edge global platform and region P&L. This role requires great creativity, the ability to communicate effectively across varying organizational levels and teams, the ability to manage competing priorities, and exceptional project management skills.

Responsibilities

·         Develop and execute the partner marketing plan, managing the marketing mix and budget, including sales enablement programs, company brand awareness activities, channel promotions, events, marketing collateral, public relations, social media and web presence.

·         Leverage the regional, global and vertical functional expertise, as well as global programs and content, to achieve the greatest return on global marketing resources.

·         Drive demand generation programs and develop additional lead nurturing activities to achieve lead goals with a balance of inbound and outbound marketing programs.

·         Ensure region marketing needs are effectively communicated to the global marketing organization.

·         Provide input to identifying in-region customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets

·         Manage lead funnel by assessing lead quality through quantifiable program metrics/KPIs, engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up

·         Contact acquisition & development strategy for local market: by vertical, job role, target account, suspect/prospect/customer.

·         Key touch points: VP Partner Management & Sales team, programs managers, PR manager, web/digital marketing team, content managers, and marketing operations.

·         Success Metrics:  MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; program delivery KPIs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics

Qualifications & Experience

·         Possesses an expert understanding of how to drive business and marketing through the sales channel to grow market share

·         Excels at cross-group collaboration

·         Strong project management skills, creative thinking and analytical ability

·         Demonstrated experience in working with partners, driving pipeline and revenue

·         Proven success developing business, marketing planning/analysis, opportunity identification and optimizing Return on Investment

·         Motivated self- starter who thrives on working in complex and challenging environments of a rapidly evolving business

·         Strong written and verbal communication

·         IT or network marketing experience preferred

·         Familiarity with: Excel, PPT, marketing automation tools

·         BA or BS, marketing focus preferred