Field Marketing Manager in San Francisco Bay Area

We are searching for a Field Marketing Manager for our client in the San Francisco Bay Area. This role part of an innovative worldwide team and the key marketing point of contact between the VP Sales - Enterprise, the Sales Team and the Global Marketing Organization.  As Field Marketing Manager you are responsible for designing and executing a successful marketing plan and budget for the assigned regional/vertical area, in alignment with local market objectives, global company positioning, and regional vertical strategies. A locally customized blend of tactics will deliver on global and regional sales objectives and drive the success of our client’s cutting-edge global platform and region P and L. This role requires great creativity, the ability to communicate effectively across varying organizational levels and teams, the ability to manage competing priorities, and exceptional project management skills. Develop and execute the local marketing plan, managing the marketing mix and budget, including sales enablement programs, company brand awareness activities, channel promotions, events, marketing collateral, public relations, social media and web presence. Leverage the regional and global functional expertise, as well as global programs and content, to achieve the greatest return on global marketing resources. Drive demand generation programs and develop additional lead nurturing activities to achieve lead goals with a balance of inbound and outbound marketing programs. Ensure region marketing needs are effectively communicated to the global marketing organization. Provide input to identifying in-region customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets Manage local lead funnel by assessing lead quality through quantifiable program metrics/KPIs, engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up IBX (International Business Exchanges) marketing: launches, collateral and digital assets based on global product marketing guidelines, global inbound/outbound marketing and sales enablement activities. Contact acquisition and development strategy for local market: by vertical, job role, target account, suspect/prospect/customer. Key touch points: VP Sales - Enterprise and Sales team, programs managers, PR manager, web/digital marketing team, content managers, and marketing operations. Success Metrics:  MRR and TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; program delivery KPIs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics

Required Qualifications and Experience:

·         Possesses an expert understanding of how to drive business and marketing through the sales channel to grow market share ·         Excels at cross-group collaboration ·         Strong project management skills, creative thinking and analytical ability ·         Demonstrated experience in working with partners driving pipeline and revenue, ·         Proven success developing business, marketing planning/analysis, opportunity identification and optimizing Return on Investment ·         Motivated self- starter who thrives on working in complex and challenging environments of a rapidly evolving business ·         Strong written and verbal communication ·         IT or network marketing experience preferred ·         Familiarity with: Excel, PPT, marketing automation tools ·         BA or BS, marketing focus preferred