FILLED | Software Industry analytics, insights & reporting expert

Our client is seeking a software industry super-star to bring industry digital marketing thinking to their analytics, insights & reporting practice as well as to provide an onsite presence to our traditional offshore delivery model.

The successful candidate will have an extensive understanding of the digital marketing operations of large software vendors, particularly in the use of data, analytics, reporting & insights to make critical marketing decisions.  He/she will also require an enthusiasm in working with our customers’ digital marketing stakeholders, acting as a key contributor to our delivery team.  Most importantly, the successful candidate will be a team player and collaborator within the the company.

This position will report to the Americas Business Unit Lead also based in San Francisco but will work with many areas of our business, including operations/service delivery, client engagement, business development, and practice development.  The Industry Consultant will mostly work with our customers, helping to design the best processes and approaches for providing marketing-critical decision support capability.  This role is critical to our client's sustained growth and continued success in the analytics, insights & reporting domain. 

Position Requirements

·         Manage a portfolio of analytics services across 1 or more customers, primarily in the software industry

·         Meet regularly with customers to understand requirements and objectives and convey them to company's offshore analysts who will manage data sets, build analysis models, customer-facing dashboards and reporting portals

·         Draw actionable recommendations in the form of market/customer intelligence, insights and statistics for the customer that align to the customer’s objectives and requirements

·         Serve as the expert analytical data strategist for customers and internal partners

·         Contribute to data visualization and data storytelling techniques and industry best practices

·         Audit deliverables to make sure that they are accurate and meet requirements by critically examining the data

·         Become the go-to person on analytics, insights & reporting for our customers

·         Collaborate with Client Engagement Manager and Ops team to identify expansion/cross-sell opportunities within assigned customer accounts

·         Collaborate with business development team to pursue new opportunities in the software industry

Candidate Profile

·         Successful candidate will have minimum 5 years at a leading software vendor (e.g., Adobe, Autodesk, Symantec, CA, Oracle, SAP, salesforce, etc.) in a digital marketing role as a consumer of analytics, insights & reporting

·         Successful candidate will demonstrate a strong understanding of business processes for software industry, including marketing, sales, products/services, & customer support

·         Successful candidate will demonstrate a strong understanding of key business metrics & drivers for sales & marketing success in software industry

·         Successful candidate must demonstrate strong communications skills, both written and spoken

·         Ideal candidate will have good knowledge of major analytics platforms, their business usage, performance metrics, reporting mechanisms, & best practices

·         Knowledge of Tableau, QlikView or other advanced visualization tools is a plus

·         Ideal candidate will understand how the shift to the cloud affects the software industry and our customers

·         Ideal candidate will have ability to create and deliver presentations to customer stakeholders and internal stakeholders

FILLED | Practice Lead for Digital Marketing (Commerce and Content) Consulting Firm

We are in search of a Practice Lead for our clients digital marketing/content business. The Practice Lead will provide the intellectual leadership to the practice, which consists of research, voice of customer feedback and industry networking to understand the trends in the commerce and content (C and C) domain

Responsibilities Include:

•    Collaborate with marketing, business development and service delivery teams to co-develop our client's go-to-market strategy and messaging for the C and C  practice and its offerings

•    Collaborate with marketing and business units to identify marketing collateral needs, and then lead the effort to create same

•    Collaborate with marketing and our PR agency to identify brand-building opportunities and author white papers, articles or other marcom materials to fulfill those opportunities

•    Actively participate in social media to present our client's thought leadership and unique capabilities to the marketplace

•    Collaborate with business units and service delivery teams to identify new service offerings; co-develop new offerings with service delivery teams; and develop launch plans with marketing

•   Work with marketing and other practice leads to determine appropriate marketing mix, including conference/event participation, sponsorships, alliances, partnerships, etc.

•    Collaborate with marketing and business development to plan for conference/event participation and then attend those events

•    Collaborate with business development to pursue new opportunities within the C and C practice

•    Create and deliver ongoing training to the business development teams, collaborating with the service delivery teams to cover all aspects of who, why, what, how of our C and C  offering

•     Identify leaders in the C and C  ecosystem that provide partnering opportunities for our client, actively manage C and C oriented relationships

•    Collaborate with the service delivery teams to provide competitive landscape and technology landscape understanding to the business development team

Candidate Profile | to be a good fit for this role you should have the following background:

•     THOUGHT LEADER:  7-15 years of relevant work experience in the C&C domain, demonstrating extensive knowledge in omni-channel commerce, digital content & asset management, content marketing, digital demand generation & conversion rate optimization, digital commerce operations, online customer experience, data structures, and/or UX development

•      Successful candidate has exposure to and knowledge of leading technologies in the aforementioned areas, such as Oracle ATG, hybris, IBM Websphere, Adobe CQ, Vignette, TeamSite, Endeca, etc.

•      Ideal candidate has mix of digital agency/consulting and client-side experience, but experience working for a service provider/vendor a must

•      Ideal candidate has experience as both practitioner and product manager/practice leader, but must understand the key differences of the practice leader role

•      Successful candidate will demonstrate her/his ability to write marketing material, including collateral, white papers, trade articles, and social media posts

•      Successful candidate will demonstrate ability to research topics/concepts relevant to the C and C  practice and to author cogent position papers

•      Experience working in the outsourcing business is a plus, particularly offshoring to India

•      Successful candidate must demonstrate a deep understanding of how digital marketing organizations function, particularly for Fortune 500 or Internet Retailer Top 100 scale firms

•      Successful candidate must demonstrate a track record of self-driven success and working with great autonomy.  They MUST feel comfortable working in a matrix organization and to operate fairly autonomously

•      Candidate must be comfortable with travel, mostly domestic and mostly to support business development (up to 25%)

Our client is a publically traded global company.  This is a virtual role, but should be located in Bay Area for proximity to client base.