We
are searching for a Field Marketing Manager for our technologies services client.
This Field Marketing Manager will be part of an
innovative worldwide team and the key marketing point
of contact between the VP Sales - Enterprise, the Sales Team and the Global
Marketing Organization. As
Field Marketing Manager you are responsible for designing and executing a
successful marketing plan and budget for the assigned regional/vertical area,
in alignment with local market objectives, global company positioning, and
regional vertical strategies.
A locally customized blend of tactics will
deliver on global and regional sales objectives and drive the success of our
client’s cutting-edge global platform and region P&L. This role requires
great creativity, the ability to communicate effectively across varying
organizational levels and teams, the ability to manage competing priorities,
and exceptional project management skills.
Responsibilities
·
Develop and execute the local
marketing plan, managing the marketing mix and budget, including sales
enablement programs, company brand awareness activities, channel promotions,
events, marketing collateral, public relations, social media and web presence
·
Leverage the regional and
global functional expertise, as well as global programs and content, to achieve
the greatest return on global marketing resources
·
Drive demand generation
programs and develop additional lead nurturing activities to achieve lead goals with a balance of inbound and outbound
marketing programs
·
Ensure region marketing
needs are effectively communicated to the global marketing organization.
·
Provide input to
identifying in-region customer targets by vertical, drive sales plays, advise
on how to customize/build playbooks and measure progress against targets
·
Manage local lead funnel
by assessing lead quality through quantifiable program metrics/KPIs, engaging
with sales team, guiding and accelerating lead movement thru the funnel, and
drive sales SLA for leads and follow-up
·
IBX (International
Business Exchanges) marketing: launches, collateral and digital assets based on
global product marketing guidelines, global inbound/outbound marketing and
sales enablement activities
·
Contact acquisition
& development strategy for local market: by vertical, job role, target
account, suspect/prospect/customer
·
Key touch points: VP
Sales - Enterprise & Sales team, programs managers, PR manager, web/digital
marketing team, content managers, and marketing operations
·
Success Metrics: MRR & TCV Pipeline
contribution from marketing-generated leads; MQLs generated for in-region
customers; MQL-SQL-Closed Won conversion rate; program delivery KPIs, sales
activities/participation in programs and utilization of tools, PR metrics,
upsell/xsell metrics
Qualifications & Experience
·
Possesses an expert
understanding of how to drive business and marketing through the sales channel
to grow market share
·
Excels at cross-group
collaboration
·
Strong project
management skills, creative thinking and analytical ability
·
Demonstrated experience in
working with partners driving pipeline and revenue
·
Proven success
developing business, marketing planning/analysis, opportunity identification
and optimizing Return on Investment
·
Motivated self- starter
who thrives on working in complex and challenging environments of a rapidly
evolving business
·
Strong written and
verbal communication
·
IT or network marketing
experience preferred
·
Familiarity with: Excel,
PPT, marketing automation tools
·
BA or BS, marketing focus preferred