Content Marketing Manager in San Francisco

Do you get a rush from creating masterful content that strategically feeds buyers on their journey to discovering and purchasing technology solutions? We are seeking a content marketing manager to develop engaging and persuasive content for all our properties (including website, collateral, email, blogs and social networks) that drives awareness and demand generation. The ideal candidate loves to write – we mean really, really loves to write – and knows great content should continue to evolve based on measurement and optimization. 

Responsibilities

·          You are a storyteller. Your content is dynamic, inspiring, forward thinking and sometimes provocative.   Simply put, it moves people to take action.

·         Propose ideas and stories that map to high-level strategic brand themes, and translate them into slideshares, blog posts, infographics, data sheets, event collateral and more. 

·         Stay loyal to buyer personas through continuous research on the questions, trends and events that motivate them, and respond with content for each stage of their buying process.

·         Be a team player. You’ll work closely all departments in the company to unearth ideas and mobilize people to produce content.

·         Define KPIs and analyze content effectiveness by leveraging web metrics, buyer insights and feedback, content inventories, gap analyses, and competitive audits.

·         Interview company and industry experts as part of content creation process.

·         Own the tone and voice of the company by editing for grammar, usage, consistency, accuracy and style.

·         Be ready to produce. To stay ahead of the editorial calendar, you’ll manage multiple projects simultaneously and maintain close attention to detail while meeting short deadlines.

·         We can’t emphasize this enough: you’re a strong editor that can act as the last set of eyes on a piece of content.

QUALIFICATIONS

·         Bachelor’s degree in marketing, communication, journalism, English or related major.

·         3+ years of marketing content experience, preferably in a high-velocity B2B setting.

·         Agency experience is a plus.

·         Solid portfolio with incredible content and measurable results is a must.

·         Strong, emotion-invoking storytelling skills with a knack for creating content that has a good balance between thought-leadership and marketing objectives.

·         Deep understanding of how to influence an audience using tone, messaging and delivery.

·         Analytically inclined with a knack for understanding what data means and how to use it to continually increase the value you deliver through your content.

·         Ability to balance, prioritize and deliver excellent results under tight deadlines.

·         Able to  fast and with agility

Content Marketing Writer in San Francisco (ON HOLD UNTIL Q1)

Do you get a rush from creating masterful content that strategically feeds buyers on their journey to discovering and purchasing technology solutions? Our client is seeking a content marketing manager to develop engaging and persuasive content for all our properties (including website, collateral, email, blogs and social networks) that drives awareness and demand generation. The ideal candidate loves to write – we mean really, really loves to write – and knows great content should continue to evolve based on measurement and optimization. 

Responsibilities

∙        You are a storyteller. Your content is dynamic, inspiring, forward thinking and sometimes provocative.   Simply put, it moves people to take action.

∙        Propose ideas and stories that map to high-level strategic brand themes, and translate them into slideshares, blog posts, infographics, data sheets, event collateral and more. 

∙        Stay loyal to buyer personas through continuous research on the questions, trends and events that motivate them, and respond with content for each stage of their buying process.

∙        Be a team player. You’ll work closely all departments in the company to unearth ideas and mobilize people to produce content.

∙        Define KPIs and analyze content effectiveness by leveraging web metrics, buyer insights and feedback, content inventories, gap analyses, and competitive audits.

∙        Interview industry experts as part of content creation process.

∙        Own the tone and voice of the company by editing for grammar, usage, consistency, accuracy and style.

∙        Be ready to produce. To stay ahead of the editorial calendar, you’ll manage multiple projects simultaneously and maintain close attention to detail while meeting short deadlines.

∙        We can’t emphasize this enough: you’re a strong editor that can act as the last set of eyes on a piece of content.

QUALIFICATIONS

∙        Bachelor’s degree in marketing, communication, journalism, English or related major.

∙        3+ years of marketing content experience, preferably in a high-velocity B2B setting.

∙        Agency experience is a plus.

∙        Solid portfolio with incredible content and measurable results is a must.

∙        Strong, emotion-invoking storytelling skills with a knack for creating content that has a good balance between thought-leadership and marketing objectives.

∙        Deep understanding of how to influence an audience using tone, messaging and delivery.

∙        Analytically inclined with a knack for understanding what data means and how to use it to continually increase the value you deliver through your content.

∙        Ability to balance, prioritize and deliver excellent results under tight deadlines.

∙        We move fast and with agility, so startup DNA is a must.

MASTER OF : Lead Generating Appointment Setting Cold Calling

We are in search of a savvy conversationalist to help our client build their business. This role involves creating demand and qualifying leads through cold calling and email marketing. This person will follow-up with attendees of various events through phone and email, will track activities and progress in Salesforce.com CRM, and will support the National Accounts Managers in their demand generation efforts.

Additionally, you need to:

• Be comfortable with cold calling executives to build relationships and set appointments.
• Be able to listen
• Practice what we preach by using Power Messaging techniques (training available);
• Be organized, disciplined, and able to work with little to no supervision;
• Have the confidence to think outside the box and try new things;
• Have a strong phone presence;
• Be great at multitasking;
• Be comfortable supporting various personality types.

This position is fulltime and comes with base PLUS bonus / commissions.