FILLED | Senior Manager of Demand Generation (San Francisco)

Our client is seeking a Seasoned Marketing Professional with expertise in Demand Generation. 

This Sr. Demand Generation Manager will be responsible for developing, managing and creating marketing campaigns and programs to drive demand.   The ideal candidate understands all forms of demand generation, and has invented a few of their own. You can identify high-potential target audiences, develop compelling offers, and encourage prospects to take action. You have a proven track record of driving end-to-end campaign strategy with a focus on tracking performance to measure progress against revenue goals.

Responsibilities

• Develop demand creation strategy, customer targets, tactics and metrics to measure success
• Develop strategies for inbound and outbound campaigns (e.g., webinars, SEM, social, paid search, content syndication, blog, display, web and email) to generate demand and increase qualified opportunities
• Leverage marketing automation systems to support campaign execution (Marketo, Salesforce, Google Analytics, etc.)
• Manage effectiveness of each campaign by measuring and improving ROI
• Effectively communicate plans and metrics regularly to marketing and sales leadership
• Analyze industry trends, market conditions and competitors’ marketing tactics to offer recommendations on best ways to improve demand creation strategy

QUALIFICATIONS

• Bachelor’s degree in marketing, communication or related major, or equivalent related experience
• 7+ years of inbound and outbound strategic marketing experience in a high-velocity B2B setting
• Deep understanding of B2B demand generation by leveraging best practices to develop, capture and track leads
• Go-to-market development plan capabilities, including successful launch planning, positioning, and execution
• Demonstrated results in improving sales pipeline/funnel close ratios
• Data-driven and can analyze campaign results to drive strategy
• Understanding of SaaS applications, and business intelligence
• Expert in marketing automation and CRM systems to drive results in an efficient and effective manner (i.e., Marketo, Salesforce, Google Analytics, etc.)
• Excellent communication, writing, and project management skills
• Proven experience in developing trusted relationships with executives, with the ability to present persuasively to various stakeholders
• Ability to balance, prioritize and deliver excellent results under tight deadlines with limited resources
• Startup DNA is a must