Our client in San Francisco is
seeking a Manager of Website Operations to drive the strategic
direction and implementation of multiple web properties. The Manager of Website Operations will work closely with business stakeholders to
interpret marketing and business strategies and determine how they are best
represented online to bring large volumes of web visitors, educate them, and
converts them into leads. You will work
with developers to create highly scalable and flexible websites.
The ideal candidate has expertise in
analytics, search engine marketing, user experience, user interface,
information architecture, project management, product management and creative
design. You must be technical enough to implement and test web analytics and
code CSS, HTML, Javascript and basic php. You must be strategic enough to
implement a search engine marketing (SEM) strategy and turn the website into a
lead machine.
Responsibilities:
o Development of
a long-term front-end and back-end strategy for multiple web properties serving
different audiences
o
Implementation of complex CMS (experience
with WordPress and/or Drupal preferred), with specific experience developing
and managing a project plan, developing a budget, securing resources, working
with APIs and at least some direct experience theming and/or coding.
o
Implementation of web analytics, A/B
testing platforms and expert understanding of how to turn data into actionable
plans that drive web traffic and conversions.
o
Creation and implementation of SEM and
content marketing strategies to drive web traffic and conversions.
o
Experience with responsive design and mobile
websites.
o
Experience with forums, application
marketplaces, and eCommerce shopping carts.
o
Strong creative director, able to take
feedback on own designs and provide feedback to other designers.
o
Experience integrating marketing
automation and CRM with a CMS website
o
Intimately familiar with Google
Webmaster Tools
Qualifications:
o
Bachelor’s
degree; M.B.A. preferred
o
5+ years of
web marketing/ web strategy experience, leading large and complex web projects
in a high-velocity B2B setting
o
Ability to
think strategically as well as willingness to roll-up-sleeves and do ‘whatever
it takes’ to meet individual and company goals
o
Results-driven
with exceptional detail and knowledge around metrics, specifically A/B testing
and ROI analysis
o Understanding
of HTML, basic image editing functions
o
Strong experience using Marketing
Automation (Marketo) and CRM (Salesforce.com). Managed programs from start to
finish - strategy, execution and measurement
o
Results focused - able to track and
measure effectiveness of all programs
o
Excellent
communication, writing, and project management skills
o
Familiar
with Google Analytics
o
Startup DNA
is a must
