CLOSED | Director of ISV (Independent Software Vendor) Program Product Strategy

Our client’s partner organization is looking for a highly-motivated individual to join our team responsible for defining the strategy and direction of their ISV Program.  Working closely with sales, marketing, product, finance, legal, devops and services, the ISV Program Director will ensure consistent messaging, execution, and enablement of the ISV program across the organization.  The goal of the ISV Program Director will be to grow their ISV “Powered By” business, differentiating the company as the gold standard OEM analytics platform for software companies worldwide.  

The ISV Program Director will define, develop and execute strategy for a program that contributes significant revenue.  This position is in product and marketing, reporting to the VP of Partners and Business Development.  This is a key and highly-visible role with tremendous opportunity for growth.  

Key Responsibilities:

§  Develop program and product strategy by partnering with product management to ensure ISV partner product requests are prioritized and managed

§  Create and execute enablement strategies (incl. tooling and content) for sales, services, marketing, and self-service customers

§  Drive revenue growth of ISV Program through marketing and sales alignment

§  Develop and maintain high-quality partner relationships measured through NPS

§  Drive demand generation strategy, messaging and execution

§  Evangelize ISV Program through events, blogs, newsletters and webinars

§  Actively communicate program changes, strategy, and value across sales, marketing, and product

§  Define program pricing through financial analysis and operational assessment of existing and future products and services

QUALIFICATIONS

§  5+ years experience working in a SaaS ecosystem

§  5+ years of product or program management experience with a strong track record of success and top-line contribution

§  Well-rounded and articulate with an ability to work with and enable cross-functionally in a high-growth organization

§  Exceptional people and project management skills to collaborate with colleagues, cross-functional teams, and partners

§  Excellent communication skills (verbal, written and graphical)

§  Self-motivated and self-managed, with a highly collaborative approach to teamwork

§  Bachelor’s degree from reputable university; MBA preferred

§  Business Intelligence/Big Data experience a big plus

§  Startup DNA is a must

Content Marketing Writer in San Francisco (ON HOLD UNTIL Q1)

Do you get a rush from creating masterful content that strategically feeds buyers on their journey to discovering and purchasing technology solutions? Our client is seeking a content marketing manager to develop engaging and persuasive content for all our properties (including website, collateral, email, blogs and social networks) that drives awareness and demand generation. The ideal candidate loves to write – we mean really, really loves to write – and knows great content should continue to evolve based on measurement and optimization. 

Responsibilities

∙        You are a storyteller. Your content is dynamic, inspiring, forward thinking and sometimes provocative.   Simply put, it moves people to take action.

∙        Propose ideas and stories that map to high-level strategic brand themes, and translate them into slideshares, blog posts, infographics, data sheets, event collateral and more. 

∙        Stay loyal to buyer personas through continuous research on the questions, trends and events that motivate them, and respond with content for each stage of their buying process.

∙        Be a team player. You’ll work closely all departments in the company to unearth ideas and mobilize people to produce content.

∙        Define KPIs and analyze content effectiveness by leveraging web metrics, buyer insights and feedback, content inventories, gap analyses, and competitive audits.

∙        Interview industry experts as part of content creation process.

∙        Own the tone and voice of the company by editing for grammar, usage, consistency, accuracy and style.

∙        Be ready to produce. To stay ahead of the editorial calendar, you’ll manage multiple projects simultaneously and maintain close attention to detail while meeting short deadlines.

∙        We can’t emphasize this enough: you’re a strong editor that can act as the last set of eyes on a piece of content.

QUALIFICATIONS

∙        Bachelor’s degree in marketing, communication, journalism, English or related major.

∙        3+ years of marketing content experience, preferably in a high-velocity B2B setting.

∙        Agency experience is a plus.

∙        Solid portfolio with incredible content and measurable results is a must.

∙        Strong, emotion-invoking storytelling skills with a knack for creating content that has a good balance between thought-leadership and marketing objectives.

∙        Deep understanding of how to influence an audience using tone, messaging and delivery.

∙        Analytically inclined with a knack for understanding what data means and how to use it to continually increase the value you deliver through your content.

∙        Ability to balance, prioritize and deliver excellent results under tight deadlines.

∙        We move fast and with agility, so startup DNA is a must.